High-cost PPC Keywords - Mesothelioma

One of the most expensive keywords in Yahoo/Overture is Mesothelioma. Why? What is Mesothelioma?

Mesothelioma is one of the deadliest diseases on earth. From the time a person is diagnosed, they usually don't live past 24 months. It affects 3,000 in the US each year. It is caused by Asbestos, or more specifically by inhaling particles of asbestos degrades, which eats away at the lining of your lungs and causes one of the most deadly forms of cancer.

Many lawsuits are underway regarding asbestos in the workplace. Mesothelioma is completely preventable.

The Mesothelioma keyword is highly coveted by lawyers who are willing to pay out big money for PPC advertising because they know that they can in turn win alot more by taking on a Mesothelioma case.