Tuesday, July 18, 2006

Blogs as Omnipresent as Reality TV?

According to ComScore Media Metrix, blogs are not only mainstream, but they are becoming as omnipresent as reality tv. ComScore reports that blog traffic continues to increase, up 56% in the past year to 58.7 million visitors, which represents 34% of the total internet audience.

Young people are amongst the most likely to visit blogs, with those in the 12 to 17 range 21% more likely to view them. However, the trend does seem to be catching on with older populations.

Blog visits also have a tendancy to come from higher income households. Those with an annual income of at least $75,000 are 8% more likely to read blogs.

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